Brandtrack Integration with FootfallCam: Let Traffic Guide the Tempo
Why FootfallCam changes how you understand your space
FootfallCam helps you understand one of your most valuable, and often underutilized, assets: customer movement. With advanced people-counting sensors and heatmaps, it shows where guests go, how long they stay, and when foot traffic peaks or slows.
But insight is only powerful when it leads to action. By integrating FootfallCam with Brandtrack, you go from tracking people to influencing them with music selection. Now your space responds to real-time occupancy and movement with music that shapes mood, guides flow, and drives spending.
What does this integration do?
FootfallCam detects how many people are in the venue, their dwell times, and where they’re gathering. Brandtrack then takes this data and automatically adjusts the background music to match the emotional and operational needs of the moment.
Some examples:
- High traffic near the bar? Use upbeat playlists to energize and speed up service flow.
- Quiet zones in retail corners? Switch to immersive, slower music to encourage exploration and keep guests browsing longer.
- Sudden drop in occupancy? Calm and spacious soundscapes prevent the space from feeling empty or awkward.
With this integration, your space doesn’t just feel alive, it is alive.
Benefits of integrating FootfallCam with Brandtrack
🎯 Data becomes design
Traffic numbers now translate into real-time atmosphere adjustments that support your business goals.
🧭 Guide movement naturally
Use music to subtly influence where people go and how long they stay, without signage or staff intervention.
📈 Improve dwell time and conversion
Slow music increases browsing. Faster music improves turnover. It’s a proven tool for raising average spend per guest.
💼 Better use of underperforming areas
Turn cold zones into hot zones with targeted sonic strategy that makes each square meter count.
💡 No manual inputs required
Music updates automatically with your live traffic data. Your staff doesn’t need to think about it because the system adapts for them.
💸 Ensure licensing compliance
All playlists are fully licensed, saving you legal headaches and potential fines.
How to activate this integration
It’s easy and fully supported:
- Open MyBrandtrack
- Go to “Integrations”
- Find FootfallCam
- Click “Activate Integration”
- We sync and calibrate everything for you
We’ll tailor the audio strategy based on your traffic profiles, space layout, and business goals — whether that’s longer visits, faster service, or higher sales per visit.
Let movement meet music
Every business has traffic, but only the smart ones use it. With FootfallCam and Brandtrack working together, your space becomes responsive, strategic, and sensorial. You don’t just watch customer behavior, you co-create it through sound.
Activate this integration today in MyBrandtrack and turn your traffic patterns into profit.