Brandtrack Integration with RetailNext: Music That Moves With Your Customers
In retail, success is driven by flow—of products, of customers, of energy. Understanding how people move through your store and how long they stay can unlock deeper customer engagement. Now imagine if your music could respond to those same dynamics in real time. That’s exactly what happens with the Brandtrack and RetailNext integration: your soundtrack becomes a reflection of real-time shopper behavior, making your store not only smarter—but more alive.
What does this integration do?
RetailNext is a leading in-store analytics platform that uses sensors to track:
- How many people enter and exit the store
- How long they stay inside
- Where they spend most of their time (hot zones)
- General movement patterns throughout the space
By integrating this data into Brandtrack, your music becomes responsive to footfall and in-store activity. Here’s how it works in action:
- A surge of visitors? Brandtrack increases the energy of your playlists—adding rhythm, tempo, and excitement to match the movement.
- A quieter afternoon? The system shifts to a calmer, ambient tone, inviting customers to slow down and browse.
This isn’t just automation. It’s music that reflects what’s happening in your store right now—transforming space into experience.
Benefits of integrating RetailNext with Brandtrack
👣 Music that mirrors real-time foot traffic
Every customer walking in changes the vibe of your space. With RetailNext feeding data to Brandtrack, your music adapts accordingly—so you’re never too loud during quiet moments or too dull during a rush.
🧠 Better emotional alignment with shoppers
People shop differently when they’re alone than when they’re in a crowd. By adjusting your music based on in-store density and energy, you subtly influence how customers feel, how long they stay, and how they move through your store.
📈 Increase dwell time and shopper engagement
Matching music to store traffic makes customers feel more connected to the environment. The result? They spend more time inside, interact more with your products, and build stronger emotional ties with your brand.
🎧 No extra work for your team
Store managers and staff don’t need to worry about changing playlists manually. Once the integration is activated, Brandtrack reads traffic data and adjusts the music automatically in the background.
🌍 Scalable across multiple locations
Each location has its own traffic patterns. This integration allows you to offer a localized, real-time musical experience in every store—at scale.
How to activate this integration?
Setting up the integration in MyBrandtrack is quick and easy:
- Log into your MyBrandtrack account
- Head to the left-hand navigation menu and click on “Integrations”
- Find “RetailNext” in the list of available platforms
- Click “I want to integrate”
Once activated, Brandtrack begins syncing with RetailNext sensors to receive real-time data from your store. From that point, your playlists evolve as your foot traffic does.
Need help setting this up in multiple locations? Our team can help you roll it out consistently across your retail network.
A soundtrack that reflects movement
Your store isn’t static. It breathes. It flows. And now, with Brandtrack and RetailNext working together, your music becomes part of that living system.
Instead of static playlists that ignore what’s really happening in your store, you now have a responsive tool that connects shopper behavior with atmosphere. Every customer’s movement, every zone of attention, every moment of activity—translates into a sound that makes sense.
This is more than technology. It’s a step toward creating spaces that are not only functional, but emotionally intelligent.
Activate this integration today in MyBrandtrack and let your store sound as dynamic as it feels.