Brandtrack Integration with Square: Let Sales Drive the Soundtrack
What if your music could follow the pulse of your business? With the Brandtrack and Square integration, it can. This powerful connection lets you sync your background music to real-time sales activity—turning every peak, pause, and surge into a perfectly timed sonic experience.
In modern retail and hospitality, ambiance isn’t just decoration. It’s strategy. And this integration puts your point-of-sale data to work in a completely new way—by influencing how your brand sounds throughout the day.
What does this integration do?
Square is one of the most widely used POS systems in the world. It tracks:
- Live transaction volumes
- Hourly sales performance
- Peak times and off-peak lulls
- Number of open orders (in hospitality environments)
When you connect Square to Brandtrack, your music adapts automatically based on this sales flow. It’s like giving your space a soundtrack that’s powered by your business performance.
Here’s how it works:
- When your venue is busy—high transaction volume, crowded floor, active sales—Brandtrack plays energetic, upbeat music to amplify the excitement.
- When things slow down—during quiet hours or transitions—the system shifts to slower, softer playlists to create a more relaxed, inviting mood.
This constant realignment between music and performance makes your business feel more dynamic and emotionally in tune.
Benefits of integrating Square with Brandtrack
💳 Real-time music guided by performance
Music should reflect the energy in the room—and your sales data is one of the clearest indicators of that energy. With this integration, you ensure that what your customers hear matches what your team is experiencing behind the scenes.
🧠 Enhanced customer experience during every phase
Busy store? Let the music support faster foot traffic and heightened engagement. Slower hours? Create a cozy atmosphere that encourages browsing and exploration. Each moment gets the right emotional tone.
📈 Music that supports conversions
Studies show that music can influence shopping speed, dwell time, and purchase decisions. By aligning music with sales cycles, you create moments that subtly reinforce buying behavior—without even saying a word.
🧩 Fully automated and scalable
This integration requires no manual playlist changes. Once Square is connected to Brandtrack, the system runs independently, adapting your soundtrack across one or multiple locations.
⚙️ Valuable insights for marketing and planning
Want to know if upbeat playlists correlate with higher sales during peak times? With this integration, you can begin to connect the dots between music strategy and sales outcomes—unlocking deeper marketing intelligence.
How to activate this integration?
Activating the Square integration via MyBrandtrack is very simple:
- Log into your MyBrandtrack dashboard
- Select “Integrations” from the left-hand menu
- Locate “Square” in the list
- Click on “I want to integrate”
Once connected, Brandtrack will start receiving live sales data from Square and adjusting your music accordingly. You can also customize thresholds or playlist rules in collaboration with our onboarding team.
If you have multiple stores using Square, our team can help deploy the setup across all locations for a consistent experience.
Sound that sells
Your business already reacts to its numbers—why shouldn’t your ambiance? With Brandtrack and Square working together, your brand becomes more agile, more human, and more connected to your own rhythm.
This integration makes sure your music isn’t random. It’s responsive. It’s intentional. And it’s designed to support both your team and your customer, wherever they are in the sales journey.
Because when the music moves with the business, the whole experience becomes more meaningful.
Connect Square today in MyBrandtrack and let every sale set the tone.