How Background Music in Stores Can Create an Impactful In-Store Experience
Crafting Atmosphere: Background Music and Digital Signage
Combining licensed background music and digital signage is a match made in heaven. By combining Brandtrack with OptiSigns digital signage, you’ll be able to add a visual aspect to your audio experience.
It’s really a no-brainer: Brandtrack provides legal music for your business, giving sales boosts, improving customer experience, and adding wonderful ambience to the environment. OptiSigns brings visual flair, including digital menu boards, video walls, office dashboards, and advertisements to the table. Combining the two creates a total package that allows complete control over your business environment, and can help dramatically increase in-store revenue.
What is Digital Signage, and Why OptiSigns?
Digital signage is the use of electronic displays to showcase digital content. These are, essentially, more advanced forms of traditional signage. Instead of just static imagery, digital signage can include videos, constantly shifting imagery, and integration with many popular applications.
OptiSigns is the #1 reviewed digital signage software, boasting thousands of positive customer reviews and users across dozens of countries. Its platform is used by massive companies to small corner stores and everything in between. Constantly evolving, OptiSigns makes frequent updates to its software, adding pre-built templates and feeds, increased and improved app support, and more.
The Power of the OptiSigns Platform
OptiSigns and Brandtrack’s official partnership allows a lot of options for your Brandtrack subscription, including:
- Hundreds of app integrations - Social media, local weather, or custom content.
- Digital Signage Benefits - Improved brand awareness, communication, and revenue.
- Transforming Screens - Lets your screens become audio/visual powerhouses.
- Dozens of use cases - Displaying information, videos, dynamic updates and more.
With an OptiSigns subscription, Our music can be used on any digital sign to enhance the already stellar digital signage experience. Pairing Brandtrack’s signature curated, licensed music with the vast customization offered by OptiSigns allows a perfectly tailored business environment, no matter your industry or need.
OptiSigns Player Hardware Meets Brandtrack
Brandtrack is fully functional on any OptiSigns digital signage player. These convenient, powerful devices allow stress-free installation of a digital sign, which can be used with Brandtrack. This means any screen, as long as it has an HDMI outlet, can be utilized as a digital sign or background music conduit. They also support various connections to speakers, including USB, AUX, Bluetooth, and more.
OptiSigns Pricing
The best thing about all this? If you’re an existing Brandtrack subscriber, you can get it running on OptiSigns without paying another dime.
Specifically, you’ll need to sign up for an OptiSigns Free plan. This allows use of up to 3 screens completely free of charge. Once you’ve signed up, simply input link your Brandtrack account to your OptiSigns portal, and you’re all set.
If you need more screens or more digital signage features, you’ll need to upgrade your OptiSigns plan. OptiSigns offers a fully-featured 14-day free trial to allow you to test its various features, so consider that if you’re looking for something more robust.
Using Brandtrack with OptiSigns
Each screen added to OptiSigns functions something like a Brandtrack Zone or space. You may wish to use more Brandtrack Zones than screens, or vice versa - these can all be managed within the OptiSigns portal.
How to Use Brandtrack with OptiSigns
Brandtrack and OptiSigns may be complimentary, but they are also different. As such, we recommend different solutions depending on the scope of the deployment.
For instance: Brandtrack and OptiSigns are wholly complimentary in small to medium sized spaces, where only one sound or image/video source is needed. Typically in a larger space, you will want a single sound source piped to multiple speakers, with multiple screens to cover the area needed.
If you’re only interested in pre-curated background music with certain genres or themes Brandtrack and OptiSigns are a perfect match. If you have a large space, or want your own curated custom playlists, or want to profit from other features, such as generating and playing ads, or playing different playlists at different times, it makes more sense to deploy Brandtrack and OptiSigns separately.
Get Started with OptiSigns