Brandtrack Integration with Followup: Turn CRM Data into Audio Marketing
Your customer data knows what customers like — now your music can too
Followup is a CRM and marketing automation platform designed specifically for the hospitality industry. It helps restaurants and hotels manage their customer base, send personalized communications, track visits, and optimize loyalty programs. But most businesses use that data only for email campaigns or promos.
But what if you could use it to shape the atmosphere inside your venue in real time? That’s exactly what happens when you integrate Followup with Brandtrack.
This is CRM-driven ambient intelligence. It’s music that reflects who your customers are, when they arrive, and what they expect to feel.
What does this integration do?
By connecting Followup to Brandtrack, your CRM data begins to inform your in-location music strategy. That means:
- Customer profiles inform playlist selection: young professionals arriving after work? Trendy, upbeat sound. Families coming in for brunch? Softer, cheerful tunes.
- Special occasions trigger custom moods: anniversaries, birthdays, or high-loyalty customers get treated to soundtracks that match their moment.
- Loyalty data influences experience: if your most frequent customers come Tuesdays at 8 PM, you can curate a weekly “signature vibe” just for them.
Music becomes another touchpoint in your brand’s personalization strategy. Is not just decoration, but differentiation.
Benefits of integrating Followup with Brandtrack
🎯 Make CRM data work harder
Most businesses stop at emails. This integration brings your customer insights into the real-world experience, where it really counts.
🤝 Deeper emotional loyalty
People remember how they felt in your space. Brandtrack ensures that the music reinforces their best memories, increasing their likelihood of returning.
📈 Revenue aligned with guest mood
Venues using Brandtrack report a 22% increase in revenue, in part because tailored music leads to longer dwell times and higher ticket averages.
📬 Real-time responsiveness
Got a VIP booking or birthday guest arriving? Brandtrack can automatically adjust music when triggered by data inside Followup.
📊 Better segmentation = better ambiance
The same way you segment email lists, you can now segment musical experiences — making each hour of the day feel unique and intentional.
💸 All music is licensed
Protect your business from copyright lawsuits or surprise fees. Brandtrack guarantees 100% legal commercial use — up to $450,000 in potential savings.
🧠 No extra effort for your team
The system pulls from Followup automatically. Your staff never has to manually change playlists or second-guess the vibe.
How to activate this integration
The process is straightforward and fully guided:
- Log into MyBrandtrack
- Go to the “Integrations” section
- Select Followup
- Click “Activate Integration”
- We’ll sync your CRM data and begin playlist programming
Our team will help you define the most valuable data points from Followup — like for instance, time-of-day patterns, customer types, loyalty levels, and key occasions — and map those to musical behaviors.
If you operate multiple venues, we can apply different strategies for each one, all controlled from your Brandtrack dashboard.
Let your loyalty data sound like loyalty
Followup helps you understand who your customers are. Brandtrack helps your space feel like it knows them.
By integrating CRM with music curation, you go from personalization on screens to personalization in real life. The result is a venue that welcomes guests with the right mood, every time — and keeps them coming back for more.
Activate this integration today in MyBrandtrack and start turning customer data into musical experiences that drive revenue, retention, and emotional connection.