Brandtrack Integration with V-Count: Transform Foot Traffic into Feeling — and Revenue
Why counting people isn’t enough anymore
V-Count is one of the world’s leading solutions for foot traffic analytics. It tells you how many people walk through your door, where they go, how long they stay, and which areas of your business get the most or least attention. For retailers, restaurants, hotels, and mixed-use venues, that information is critical.
But data doesn’t move people, music does. That’s why Brandtrack integrates seamlessly with V-Count. Together, they allow your space to do something extraordinary: listen to how people move, and then respond to it in real time through music.
As a result you get a physical environment that doesn’t just adjust for crowds, it influences and manages them.
What does this integration do?
When V-Count detects changes in customer flow, density, or dwell time, Brandtrack uses that data to update the soundtrack and make it suitable for your space. Music becomes a dynamic layer of your operational strategy by providing help to guide behavior, enhance perception, and support better use of every square meter.
For example:
- High density detected? Brandtrack selects energetic, rhythmic music to keep movement flowing, preventing bottlenecks and improving service turnover.
- Low occupancy in key zones? Slower, more immersive playlists encourage guests to linger and explore, increasing dwell time in underperforming areas.
- Off-peak hours? Music becomes warmer and more intimate, making large spaces feel cozy rather than empty — boosting emotional connection and perceived value.
The sound adapts in real time and creates a personalized experience. There are no manual adjustments, nor guesswork.
Benefits of integrating V-Count with Brandtrack
📈 Optimize every square meter
Music becomes a tool to activate low-traffic areas and enhance the flow through high-value spaces. It’s behavioral design through sound.
🧭 Guide guest movement naturally
Instead of signage or staff redirection, use musical cues to gently influence how and where people move inside your space.
🛍️ Increase dwell time in strategic zones
Longer stays leads to higher conversions. Especially in retail or lobby areas, the right music at the right time can improve the likelihood of additional purchases or orders.
🤝 Improve emotional perception of crowdedness or emptiness
A packed room with the wrong music can feel stressful. An empty one can feel awkward. Brandtrack balances the emotional tone based on live occupancy.
🧠 Zero burden on staff
Your team doesn’t have to do anything. Brandtrack reads the data from V-Count and makes all adjustments automatically.
🎶 All music is fully licensed
Avoid the risk of hefty copyright penalties. Brandtrack guarantees 100% commercial compliance, saving up to $450k in legal exposure saved annually.
💡 Turn foot traffic into insight-driven ambiance
You’re already measuring behavior. Now you can act on it in real time with real business impact.
How to activate this integration
Setup is simple and fully supported by the Brandtrack team:
- Log into MyBrandtrack
- Navigate to the “Integrations” tab
- Select V-Count
- Click “Activate Integration”
- We handle the rest — from API linking to music programming
We’ll work with your operational team to define your flow patterns, target zones, and strategic use cases. Based on that, we create a customized sound strategy that responds minute by minute to what’s actually happening in your venue.
Rollouts can be done per location or chain-wide, depending on your business scale.
Make your traffic data move people
With this integration you not only get to know how many people enter your business, but you can know how they feel and their customer’s journeys once they’re inside
Therefore, these tools working together give you the emotional control of your space, by turning every movement into a business opportunity, and every guest experience into something truly memorable.
Activate this integration today in MyBrandtrack and make your venue sound as smart as it operates.